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Chicken joints brewing beer to complete chimaek appeal

 



Vocabulary

combo

/ ˈKämbō/ n.

- a combination, typically of different foods:

“… In order to give this popular food combo a special appeal. “

franchise

/ ˈFranˌCHīz/ n.

- an authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities

The US fried chicken franchise has formed a partnership with an independent brewery.

 

craft beer

/ ˈKraft ˈbir / n.

- a beer made in a traditional or non-mechanized way by a small brewery.

BBQ also plans to build a craft beer brewing facility in Icheon, Gyeonggi Province.

 

binge-drinking

/ ˈBin (d) ZH ˌdriNGkiNG/ n.

- the consumption of an excessive amount of alcohol in a short period of time:

"… Teenagers as young as 16 admit to binge drinking"

 

lineup

/ ˈLīnˌəp/ n.

- an alignment (as in entertainment or politics) of persons or things having a common purpose, distinction, or bond

"… The show's star-studded lineup."

 

Comprehension Questions

What is chimaek?

What is the new development in the South Korean "chimaek" scene?

What does BBQ plan to build in Icheon, Gyeonggi Province?

What do Korean consumers have ventured into with their time spent at home?

What does the data from the Korea Craft Brewers Association reveal about the market for craft beer? 


Article

Fried chicken and beer - known locally as “chimaek” - is a food pair beloved by many Koreans.   

In a new development in South Korean chimaek scene, major chicken brands are coming up with their own beer brands, in order to give this popular food combo a special appeal. 

KFC confirmed Monday to The Korea Herald that it was preparing to launch its own craft beer. 

The US fried chicken franchise has formed a partnership with independent brewery Kabrew and is developing its own brand of India Pale Ale (IPA), it said, although the exact timing of the launch remains undecided. 

Kyochon F&B, South Korea's largest fried chicken brand by market share, was the first to enter the beer-making business. The company acquired craft beer company MoonBear Brewing in May this year and launched the aptly named Kyochon Chimac. 

With the brand's expansion into the beverages business, Kyochon said its operating profits grew 15 percent on-year in the third quarter this year. 

Another major chicken franchise, BBQ also teamed up with Micro Brewery and developed six types of craft beer under the brand's name. 

Later in September, it partnered with Korea's largest independent beer maker Jeju Beer and launched the canned beer “Chi-eers,” to accompany its fried chicken dishes. 

BBQ also plans to build a craft beer brewing facility in Icheon, Gyeonggi Province. Once finished, it is to be capable of producing some 4.4 million liters of craft beer a year. 

Mom's Touch, famous for its fried chicken burgers, added draft beer on the menu made by two local beer breweries at its stores in Songpa-dong, Incheon.

Chicken franchises expanding into the beer industry follow a craft beer boom under the COVID-19 pandemic, say analysts. 

With more time spent at home, Korean consumers have ventured into exploring different flavors, tastes, and styles of beer from small brewers, instead of binge-drinking on mass-produced bestsellers like Hite and Cass, they said. 

According to data from the Korea Craft Brewers Association, the market for craft beer surpassed 100 billion won ($ 84.9 million) last year, approximately tripling since 2018. The local market for craft beer is expected to expand even further, to 370 billion won by 2023, data showed. 

The shift is also related to a change in business strategy at popular chicken franchises, industry insiders said. 

While most traditional brands were family-owned businesses before, they have since grown bigger to be managed by professional CEOs, who have sought to expand their business portfolios by adding beer to their product lineups.

source : Kang Jae-eun , Nov 15, 2021 http://www.koreaherald.com/view.php?ud=20211115000745

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